Dogtor Tess

Here’s a pet peeve: when products that I would otherwise enjoy launch advertising campaigns that are so overwhelmingly gendered, there’s no doubt that the company in question has no interest in me, my matching X chromosomes—or my money. (See: beer ads, professional sports promos, and a certain outdoors-oriented travel magazine.) Why, you might ask, would the brightest advertising minds deliberately cut 50 percent of the world’s population out of their calculations, by doing the marketing equ

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